campaigning for wildlife sanctuaries

Tanks 2 Tides is a campaign that advocates for the release of orcas from corporate entities like SeaWorld, and favour their retirement to a sanctuary in the wild.

This campaign focuses on all the orcas that are stuck in captivity, have been released, or have died in their tanks rather than focusing on a single orca. The Instagram features carousels, telling the story of each captive orca.

T2T Instagram carousel ad, sharing about the orca, Corky II.

PROJECT 02

TANKS 2 TIDES

CAMPAIGN TOOL KIT

Once the campaign's assets were defined, a guideline booklet was created. This allows the campaign's designers and other organizations to keep future Tanks 2 Tides campaigns and assets cohesive.

PROJECT 02

TANKS 2 TIDES

GUERILLA CAMPAIGN PROPOSAL

While SeaWorld has made the positive decision to end killer whale entertainment shows, they continue to house the remaining orcas in their tanks for ongoing care.

However, ending the entertainment does not automatically improve the living conditions for these orcas. While this is a significant step forward, the tanks remain far too small to accommodate the vast space that orcas require for their well-being.

campaigning for wildlife sanctuaries

CAMPAIGN TOOL KIT

GUERILLA CAMPAIGN PROPOSAL

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