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PACKAGING REBRAND

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The objective of this project was to redesign a drink’s packaging. For Brite Water, the primary goal was to make the flavours reconizable at a glance, catering the short attention span of younger generations.

Additionally, the new design concept highlights the harmonious fusion of two flavours, illustrating how they come together to create a unique and refreshing experience.

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ADVERTISING

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The objective of this project was to create an ad series promoting the redesigned drink packaging. This concept focuses on elevating the redesign’s idea of two flavours becoming one whole.

The headline "A Natural Combo" speaks to both the statement of "Brite Water [is a] Brite Idea", as well as plays on the ironic manipulation of the branch and its fruit. Trees only grow one fruit, however by illustrating two fruits can grow on the same, emphasizes the concept that it's natural for these two flavours to mix.