ANDREWS FOOD & WINE SHOPPE
REBRAND
Andrews is a local food and wine shop located in the heart of Winnipeg. This rebranding aims to highlight the warmth, hospitality, and strong sense of community the business brings to those it serves. It focuses on creating a more inviting and cohesive identity that reflects Andrews’ role as both a neighborhood gathering place and a trusted source for quality, thoughtfully curated products.
REBRANDING ANDREWS
I had the honour of working with Shaun Vincent, of Vincent Design, who served as both my mentor and acting art director throughout this project.
During the fall semester, we focused on developing the brand identity, then applied the refreshed branding to a special 40th anniversary wine box in the winter semester.
CELEBRATING 40 YEARS
Founded in 1987 by siblings George and Peggy, Andrews made history on Nov. 24, 1994, by selling the first bottle of wine legally outside a Crown corporation outlet. The empty bottle — a Chilean Cabernet — still sits in the store today, displayed with a note marking its significance.
To celebrate 40 years, Andrews created a special commemorative wine box.
Andrews' Green
CMYK : 88 30 79 18
RGB : 0 117 82
HEX : #007552
Midnight Green
CMYK : 90 45 73 45
RGB : 0 74 61
HEX : #004a3d
Chardonnay
CMYK : 30 25 75 00
RGB : 187 175 98
HEX : #baaf62
Golden Olive
CMYK : 40 45 100 18
RGB : 140 115 44
HEX : #8c7326
Creamy Brie
CMYK : 02 02 06 00
RGB : 248 245 236
HEX : #f7f4ec
Tan Rind
CMYK : 15 10 30 0
RGB : 217 211 186
HEX : #d8d3b9
Kalamata Pink
CMYK : 30 70 60 15
RGB : 159 90 89
HEX : #9f5a59
Plum Wine
CMYK : 40 95 67 53
RGB : 94 20 40
HEX : #5e1428
Bright Thyme
CMYK : 60 20 85 4
RGB : 121 157 85
HEX : #789c56
Basil Green
CMYK : 70 35 100 20
RGB : 77 112 52
HEX : #4d7034
Spiced Cinnamon
CMYK : 35 70 85 30
RGB : 129 76 45
HEX : #814c2d
Ground Coffee
CMYK : 45 80 80 65
RGB : 74 32 20
HEX : #4a2014
Tomato Paste
CMYK : 20 93 100 10
RGB : 179 51 37
HEX : #b33325
Paprika
CMYK : 30 90 100 33
RGB : 133 46 27
HEX : #852E1B
